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Twitter Spaces is the latest Twitter feature that can assist businesses in expanding their presence on the network. Audio content is trending and the hottest among social media users right now. From podcasting to Clubhouse, many companies are using it in their content strategy. They aren’t, however, the only alternatives available to individuals interested in working in the audio industry.
Twitter Spaces is a feature for Twitter users to host rooms where speakers can conduct audio conversations. Users may join and simply listen in and also request to speak, allowing them to voice their opinions and ask questions on the virtual stage. You also don’t have to be camera-ready because Twitter Spaces doesn’t have a video component.
Since Spaces has become available, Twitter has stated that they would be taking things a step further by allowing users to monetize their audio chats on the network. Ticketed Spaces are presently under beta testing, and users can charge anything from $1 to $999 for a ticket to visit a Space.
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What are the advantages of Twitter Spaces to business owners?
If you are a business owner, you know it is essential to make yourself available online. There are several options available nowadays. A blog, a podcast, or a YouTube channel are all viable options. You may also establish a social media presence on a variety of sites. It all comes down to recognizing who your target audience is and playing to your strengths. So, if you want to chat and you know your audience is on Twitter, Spaces is a good option to explore.
Here are a few reasons why:
- You’ll have a higher chance of standing out. Our tweets are so fleeting, yet while you’re live on Spaces, you’ll appear at the top of a user’s mobile app. This way, they’ll be more likely to notice you and join the conversation.
- You’ll have an audience waiting for you. Users on Clubhouse are essentially starting from zero when it comes to growing their following. If you’re currently on Twitter, you already have followers who are eager to participate in your conversations.
- To get started, you don’t need anything. It is not required to have expensive equipment. You don’t even need to dress professionally. Instead, all you have to do is open the Twitter app, create a new Space, and start sharing useful stuff.
- It is designed with accessibility in mind. While several platforms are making strides in terms of accessibility, others are still falling behind. By providing live captions, Twitter Spaces has made its audio chats accessible to individuals who are deaf or hard of hearing. This implies that when you host a Space, you will not be excluding individuals from your audience.
And with Ticketed Spaces being rolled out now, many business owners will want to get on board with Spaces right now so that they can build their presence and plan for revenue as it becomes more publicly available. Isn’t it great to have several money streams?
What are the best practices of Twitter Spaces to help entrepreneurs of today?
If you don’t have a solid foundation in place, detailing why and how you’re utilizing it, adding a new feature like Spaces to your content strategy won’t help much.
Some tips to maximize Twitter Spaces.
1. Have a clear idea of what you want to accomplish with spaces
Your time is valuable, which is why you want to be sure you’re getting something in return for your efforts. It’s a good idea to create objectives for yourself on Twitter Spaces so you know what you’re working toward. In this manner, you’ll be able to determine whether or not hosting Spaces on a regular basis is beneficial to you.
You might, for example, utilize Twitter Spaces to expand your following on the network. In this scenario, keep an eye on your following count before and after your Spaces to see if there’s any change. If you want Spaces to be a tool for advertising your products, you’ll need to monitor if people are buying after the discussion is over. Or perhaps you just want to establish yourself as an expert in your field. In such scenario, you’ll keep an eye on engagement and listen to what others have to say about you and your work.
The key is that you want to employ Spaces to achieve certain goals. If that doesn’t appear to be the case, you’ll know that your plan has to be adjusted.
[bctt tweet=”Twitter Spaces is a feature for Twitter users to host rooms where speakers can conduct audio conversations. Users may join and simply listen in and also request to speak, allowing them to voice their opinions.” username=”ThatCompanycom”]2. Conduction discussions that your target audience will like!
You must hold people’s attention in order to attract them to tune into your Spaces (and keep them listening until the very end). That means it’s up to you to figure out what they want and give it to them so they can see the benefit of participating in the Spaces you offer.
Some ideas you can check out:
- People should be taught how to accomplish something. What is a skill that your target audience would like to acquire that you could teach them through an audio conversation? You may give them easy pointers so they can leave your Space and put your advice into practice right now.
- Discuss the issues that concern your industry. This is a certain method to attract people’s attention and start a lively discussion with people in your industry. After you’ve shared your ideas and opinions, invite the audience to participate.
- Conduction Q&As. This might be an occasion for you to respond to hot questions from your audience, or you could bring an expert for an interview. In any case, concentrate on the questions that your audience is looking for solutions to.
3. GO LIVE consistently
Consistency is the secret recipe to success. If you want to increase your ROI, you must show up on a regular basis. You run the danger of your audience forgetting about you if you don’t show up frequently. That’s the last thing you want to happen!
It’s a good idea to construct a Twitter Spaces show that you present at a specific time to be front of mind. It offers people something to anticipate, and the more you put yourself out there, the more opportunities you’ll have to meet new people. Consider hosting a program every week, every other week, or once a month. Follow your instincts and do what works best for you. If you want to see results, just make sure you show up and give it your best.
4. Always try out new things!
You’ll never know what will work for you unless you try it. That’s why experimenting with how you utilize Spaces is worthwhile. Try a couple of the suggestions above, but don’t be afraid to try something new. If you wish, you may even ask your audience what they want to see from you, which can spark some fresh ideas.
At the end of the day, you must be willing to test and adjust your plan. Keep doing what you’re doing if it’s working for you. Figure out why something isn’t working and see if there are any changes you can make to better the concept. If it isn’t working, toss it aside and go on to something else. If you discover anything useful about what your audience loves, it’s not time spent.
5. Use Twitter Spaces to learn more about your followers.
When utilized correctly, Twitter Spaces may help you engage with your target audience and build a stronger relationship with them. They’ll get to know you better and vice-versa. After that, you may utilize what you’ve learned about their interests and problems to produce future content for your business. And, as we all know, if you want to increase your customer engagement, you need to provide excellent material. Furthermore, it will help you position yourself as an authority in your industry over time. Your company might become a household name before you realize it.
