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Facebook keeps coming up with great new tools for business pages.
In the event you missed it, December 10th 2014 the organization affirmed audience targeting for
organic posts and improved insights. Today Facebook advertised the dispatch of call-to-action
button for business pages.
“Pages are an important destination for people on Facebook, and we’re building new ways for
people to interact with businesses through them. Today, we’re announcing a new call-to-action
feature that will help Pages drive business objectives.”
These buttons are designed to send visitors to your Facebook page towards your most
profitable end — whether that is to sign up for your mailing lists, shop in your e-comm store, or
different things like that.
Here’s a full rundown of the 7 call-to-activity catches that were published, alongside my best
elucidation of what they can be utilized for. Facebook didn’t give any further subtle elements
past simply the names of these catches.
Book Now: To send guests to book a table at your restaurant or, a room in an inn, or a
comparable sort of reservation.
Contact Us: You can likely utilize this to send guests to a contact page, or even email you
directly.
Use App: If your organization has its own particular applications this could be a catch to open an
application on your cell phone.
Play Game: If you’re a mobile app development organization this could be a connection to play
your most recent game.
Shop Now: Direct guests to your e-comm store.
Sign Up: Direct guests to your mailing list sign up page, or a webinar sign up page, or
something to that effect.
Dollar Shave Club has been utilizing these call-to-activity buttons,
and is evidently seeing great results: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”
These buttons will take off in the US through the following few weeks and worldwide one year
from now.
Written By: Tim O’Hara – M.A.D
