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There is a pressing issue with SEO that most companies don’t want to discuss. SEO isn’t cheap.In order for SEO to make sense, there needs to be a positive return. In other words there needs to be a compelling reason to contract an SEO company, This is the first of a three-part series attempting to address when and why it makes sense to outsource your SEO.
So why should you consider outsourcing your SEO? This is an important question to ask, and I’ll do my best to provide you with some facts to consider so that you can make the best decision for your business. It should be said that there are a lot of rumors about SEO being dead or dying, and that it isn’t something important to focus on anymore; that just isn’t true. SEO has changed quite a lot over the years. The fact that it is harder to be successful does not make it a dead project. In fact, it is just as important, if not more important, to spend time on SEO as it has ever been.
As I just mentioned, SEO has changed a lot over the years, because the search engines have been getting smarter as to how they want websites to rank. The old tips and tricks for gaining quick rankings have been found and squashed by search engines like Google, who has spent a lot of time weeding out spam on the internet. In fact, they update their algorithm over 400 times a year, which means that you need someone who is keeping up with the changes to help your business rank.
Outsourcing means that you can gain the services of an SEO manager whose full-time job is learning to adapt to the changing playing field of search engines by finding new and better ways to make sure that websites are both user friendly and search engine friendly. Being user friendly and search engine friendly can go hand in hand; however, they can also be very different in some aspects. This full-time focus on an ever-moving target is the over-arching reason why outsourcing SEO is a good strategy for many businesses—especially those who are either in competitive marketplaces, or need to see significant improvement in their online results.
Stay tuned for Part 2, where we cover the specifics of Content and Backlinking.
Written By: Doyle Clemence – SEO
