PPC – Pay Per Click Management

Setting up an AdWords account search and display: When you set up a new campaign, there are a few things you need to have in

Fishing where the fish are We often use analogies to get points across.  In marketing a phrase I often heard sitting at the feet of

This infographic went around the office the other day. It was quite befitting to what we do and as a Google Adwords Certified Partner we

When you look at the Google menu bar you will see things such as Shopping, Images, News, Recipes, etc. Each of those items is considered

   Click to Enlarge Image That Company Summary: (Read after reviewing the infographic) This is a great infographic with some very revealing statistics about PPC

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch

Thursday, Google announced the limited release of scripts in AdWords. With scripts, you can make changes to Google Ads account by writing simple JavaScript programs.

If you manage PPC campaigns appropriately, then you undoubtedly conduct a lot of tests. Many of these tests probably fail.   One of the most

The conversion path is the sequence of pages visited and links clicked by a visitor to your website that leads to a successful transaction being